AutoRaptor vs DealerCenter: Which Automotive CRM Helps Your Dealership Sell More?
Side-by-side feature comparison to help you choose the right dealership CRM for your sales team.
Book a Quick DemoChoosing Between AutoRaptor and DealerCenter? Start Here.
DealerCenter is known for being an all-in-one dealership platform, combining CRM, DMS, desking, and accounting features in one system. But if you’re looking for an AI-powered, automotive CRM that keeps your sales team fast, focused, and mobile-ready, AutoRaptor may be a better fit.
This side-by-side comparison highlights the key differences in CRM performance, automation, AI capabilities, and everyday usability, so you can choose the platform that best supports your team, your workflows, and your growth goals.
AutoRaptor
- Includes a unified CRM and a built-in AI Sales Assistant for lead qualification, appointment scheduling, and follow-up workflows.
- Native desking with real-time payment penciling: Build and compare multiple deal scenarios instantly by adjusting price, term, APR, cash down, trade, rebates, and roll-ins. Supports both shop-by-vehicle and shop-by-payment workflows. Save, print, and push deals directly to your DMS.
- Built-in AI Voice Agent: Automatically answers inbound calls and qualifies leads, books appointments, answers FAQs, and logs activity the recorded call and transcript in the CRM, and ensures no opportunity is missed, 24/7.
- Fully integrates with 80+ systems: DMS, credit, inventory, and digital marketing.
- Native app supports VIN/license scanning, Up Sheet creation, lead capture, and texting on-the-go.
DealerCenter
- Lacks any conversational AI and relies on templated automation only.
- Mobile app supports messaging and scanning but lacks workflow automation and task-based tooling.
- Integrations focus on core DMS and QuickBooks; lacks broader marketing tools.
Why Dealerships Choose AutoRaptor
- Built-in AI Sales Assistant = faster follow-ups without adding headcount
- Deeper mobile features = more sales closed on the lot
- Stronger integrations = fewer tools, more time saved
- Personal onboarding and training = easier switch, better adoption
What kind of automation tools do they offer?
Custom action plans to close each deal, automated communication and tasks, and retention workflows
Automated task scheduling, email/SMS campaigns, alerts, and customizable lead workflows built into CRM Pro.
Does the CRM use AI or smart features?
Yes, AI Sales Assistant within the CRM and any lead source; supports automated follow-up, lead re-engagement, appointment scheduling, and trade ins
No dedicated AI assistant; automation comes from templated workflows.
Can it help me structure deals and quotes (desking)?
Native desking with real-time payment penciling: Build and compare multiple deal scenarios instantly by adjusting price, term, APR, cash down, trade, rebates, and roll-ins. Supports both shop-by-vehicle and shop-by-payment workflows. Save, print, and push deals directly to your DMS.
Limited. Basic payment calculators available; lacks CRM-native, multi-scenario penciling.
How does AI help with follow-ups and lead engagement?
AI automatically responds to leads via website chat email, or text, qualifies them, and routes hot leads to your team, ensuring faster engagement without added workload.
No conversational AI; follow-ups are manually configured via workflows.
Does it have an AI Voice Agent?
Built-in AI Voice Agent: Automatically answers inbound calls and qualifies leads, books appointments, answers FAQs, and logs activity the recorded call and transcript in the CRM, and ensures no opportunity is missed, 24/7.
Not Available. Relies on manual calling or third-party integrations.
Can AI help improve team performance?
Yes. AutoRaptor’s AI provides sales call transcription, keyword search, and sentiment analysis to help managers coach smarter.
No AI coaching. Focuses on basic performance reporting only.
What website tools or capabilities are included?
Offers a full, built-in website builder designed specifically for dealerships. Includes customizable templates, inventory listings, trade-in tools, customer forms, and real-time CRM integration. AutoRaptor handles domain, hosting, SEO, and ongoing updates all in one package.
Provides custom-responsive dealership websites, professionally designed and hosted as part of its platform. DealerCenter websites support vehicle detail pages, ADA compliance, payment calculators, inventory syncing, and lead capture that flows directly into CRM.
How does each CRM handle lead management?
Streamlined lead tracking with smart filters, task automation, and pipeline views
Internet/imported leads funnel into CRM; requires manual progression through "Road to Sale."
How can my team communicate with leads?
AI SMS/MMS texting, one-click calling, recording/transcription, and email campaigns with templates and analytics
Light SMS, email, click-to-call and call recording.
Is there a mobile app and what can it do?
Yes, full-featured iOS/Android app with VIN/license scanning, Up Sheets, and texting
Yes, supports scanning, messaging, inventory lookup, and task reminders.
Does the CRM include credit pulls and compliance tools?
Deep integration with 700Credit
Yes, built-in credit bureau access, adverse action notices, and automated compliance.
How is inventory managed and displayed?
Managed in app and syncs with inventory tools and websites via integrations
Full built-in inventory management, booking services, and valuation tools.
What kind of reports or dashboards are available?
Sales dashboards with lead source reporting, team performance, and reminders
Sales Dashboard, task tracking, conversion metrics, campaign reporting.
What integrations are supported?
80+ integrations (DMS, credit tools, websites, vehicle history, ad platforms)
Integrates with lender networks, credit bureaus, and QuickBooks; strong DMS/DMS integration.
What does it cost?
Custom pricing for any dealership
CRM Plus: ~$99/mo; CRM Pro: ~$199/mo. Add-ons available for inventory booking, DMS, BHPH, and accounting.
Is there a free trial?
No, but live demo is available
Yes, a free trial is available through DealerCenter’s website.
Which type of dealership is it best suited for?
Small to large independent dealerships looking for CRM efficiency and automation
Small to midsize independent dealers needing everything in one: CRM + DMS + desking + compliance.
Key Questions
How easy is AutoRaptor to use?
AutoRaptor was built for fast-moving sales teams. Salespeople adopt it in under a week with AutoRaptor’s dedicated customer success team that offers unlimited training sessions.
What does AutoRaptor’s mobile app do?
AutoRaptor’s mobile app allows you to take AutoRaptor CRM on the road with the exact features available in the CRM plus license & VIN scanning, instant texting, and lead capture on the lot.
How does AutoRaptor handle follow-ups and communication?
AutoRaptor automates follow-ups with action plans, reminders, and templates across SMS, MMS, and email.
Does AutoRaptor include AI?
AutoRaptor includes an AI Sales Assistant that instantly responds to new leads, qualifies them, and books appointments.
What integrations does AutoRaptor support?
AutoRaptor supports over 80 integrations including DMS, credit, inventory, and digital retail tools.
Thinking of switching or upgrading your CRM?
Join a live demo to explore AutoRaptor’s features and how it stacks up against DealerCenter.