Let buyers build their own deal before they visit: The shop-by-payment widget lets buyers configure a deal on your Vehicle Detail Page — term, down payment, and financing type — to see a real-time estimated monthly payment. When they arrive, the rep opens their Up Sheet and the conversation starts where the buyer left off.
Digital Retail
Buyers Do More Online. Your Team Closes Faster.
AutoRaptor’s Digital Retail suite turns your dealership website into a fully connected buying experience. Buyers browse inventory, build a payment, get pre-qualified, and value their trade-in before they set foot on your lot. Every interaction is tracked and every lead is routed into AutoRaptor automatically.
See if AutoRaptor fits your dealership in 10 minutes.
Core capabilities
The Buying Experience Your Customers Already Expect
Today’s car buyers expect online shopping, pricing transparency, and a smoother path from research to showroom. AutoRaptor Digital Retail gives high-volume dealerships the tools to meet that expectation without the enterprise price tag.
Soft Credit Pre-Qualification
Buyers submit a soft-pull credit application right on your website — no hard inquiry, no risk to their score. Your team receives a pre-qualified lead with financing context already attached.
Trade-In Valuation Built In
Buyers enter their vehicle details and get an instant valuation powered by your provider. Trade-in data flows directly into AutoRaptor so your team can structure the deal before the customer arrives.
Full Activity Intelligence in AutoRaptor
Every VDP view, form start, form submit, chatbot conversation, and repeat visit is tracked on the customer's timeline in AutoRaptor — so your team knows exactly how engaged each buyer is before making contact.
From First Click to Signed Deal, All Inside AutoRaptor
Most buyers do their research before they ever contact a dealership. AutoRaptor's digital retail tools meet them where they are — on your website — and bring everything they do there directly into your CRM so your team picks up exactly where the buyer left off.
Pre-qualified buyers, before they walk in the door: The soft-credit pre-qualification widget lets buyers check financing eligibility on your website with no hard inquiry and no score impact. AutoRaptor creates an Up Sheet with the result, contact details, and vehicle already attached — qualifying work done before the first conversation.
Turn trade-ins into your competitive advantage: The trade-in valuation tool gives buyers an instant estimate on your website. Buyers with positive equity are automatically surfaced as equity-mining opportunities — warm leads from existing customers with a built-in reason to buy again.
Give buyers a place to pick up where they left off: The customer portal lets buyers save vehicles, review their deal, upload documents, and communicate with your team. Every interaction is tracked on their activity timeline so your team knows exactly when to reach out.
Know exactly how interested every buyer is before you call: Every website interaction — VDP views, repeat visits, payment configurations, and form submits — is tracked on the buyer's timeline. AutoRaptor shows you who's serious and who to call first.
The Buyer Does More Online. Your Team Does Less Qualifying.
Digital retail activity flows straight into AutoRaptor so reps can pick up warm, informed conversations.
Buyer browses and builds online
A buyer finds your inventory, selects a vehicle, configures a payment, gets pre-qualified, values their trade-in, creates a portal account, and saves their deal.
AutoRaptor captures every interaction
Vehicle interest, payment configuration, pre-qualification result, trade-in valuation, and the full activity timeline are logged automatically.
Your rep picks up a warm conversation
The rep opens the Up Sheet and sees what the buyer configured, what they can afford, what their trade is worth, and how engaged they are.
Connected workflow
One connected workflow. Clear next steps for every team.
One Platform
Website, CRM, digital retail widgets, lead capture, and portal connected inside AutoRaptor.
Zero Impact
Soft-pull pre-qualification gives you financing context with no hit to the buyer’s credit score.
Instant
Trade-in valuations powered by your provider the moment a buyer enters their details.
Explore more AutoRaptor
Features that work even better together
If this feature fits how your dealership sells, these related tools can help your team connect the next step.
Dealership Website
Start with a CRM-connected website built to capture and route buyer activity.
See featureIntegrated Desking & F&I
Carry online payment intent into clearer in-store deal conversations.
See featureInventory Management
Connect vehicle interest, trade-in context, and inventory data in one workflow.
See feature-
Buyers Who Do More Online Close Faster In Store
AutoRaptor keeps online shopping activity connected to the sales process so your team can move faster with better context.
See reviews
4.6/5
1200+ reviews -
Chad Randash
Randash Auto Center, Owner
“We looked at and tried out a few different CRMs, but AutoRaptor does a great job with its simplicity. It works well, and it’s an easy process.”
-
Jesse Hellem
Owner of 615 Auto Sales
“I interviewed 10 different CRM companies, and I don’t see anyone else doing it quite like you guys are. One of the things I liked the most is that everything fell under the same umbrella: your CRM and AI fuse.”
Questions About AutoRaptor Digital Retail
Answers about shop by payment, soft credit pulls, trade-in valuation, customer portal activity, and CRM connection.
Digital retail refers to tools that let buyers complete part of the purchase online, including browsing inventory, building a payment, getting pre-qualified, and valuing their trade-in before visiting the dealership.
No. The pre-qualification widget uses a soft pull, so there is no hard inquiry and no impact to the buyer’s credit score.
AutoRaptor’s trade-in valuation tool integrates with your provider. Your onboarding specialist configures the right valuation source for your dealership during setup.
Every interaction a buyer has on your website and in their portal, including VDP views, payment configurations, form submissions, repeat visits, and chatbot conversations, is logged on their activity timeline inside AutoRaptor.
Yes. Buyers who create a portal account can save vehicles, deal configurations, and uploaded documents, then pick up exactly where they left off across any device.
When a buyer values their trade-in and the valuation exceeds their remaining loan balance, AutoRaptor can surface them as an equity-mining opportunity with a built-in financial reason to buy again.
AutoRaptor Digital Retail is included in the Website Premium plan, with some features available as add-ons. Visit pricing or speak with AutoRaptor to find the right fit.
Ready to Turn Browsers Into Buyers?
Give your dealership the digital retail tools your buyers already expect, fully connected to AutoRaptor CRM, inventory, and your sales process from day one.
Connected to your CRM
Soft pull, no score impact
Live in 5–7 days
One platform, one bill
From the AutoRaptor blog
Learn More About Digital Retail for Dealerships
Digital retail tools for modern dealerships
How online buying steps help sales teams start better conversations.
Shop by payment and buyer intent
Why payment-building behavior helps reps prioritize serious shoppers.
Connecting website activity to CRM
Turn online activity into sales context inside AutoRaptor.