AutoRaptor vs Selly: Which Automotive CRM Helps Your Dealership Sell More?
Side-by-side feature comparison to help you choose the right dealership CRM for your sales team.
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If you’re in the market for a new dealership CRM, Selly Automotive might be on your radar. But how does it really compare to AutoRaptor, the AI-powered, automotive CRM built for high-performing sales teams? This comparison breaks down the key differences between AutoRaptor and Selly, from mobile tools and automation to usability and scalability, so you can choose the platform that drives the most value for your dealership.
AutoRaptor
- Offers custom automation workflows to close each deal, including automated communication, tasks, and long-term retention plans.
- Includes a built-in AI Sales Assistant that works across all lead sources to automate follow-up, re-engage leads, schedule appointments, and support trade-ins.
- Built-in AI Voice Agent: Automatically answers inbound calls and qualifies leads, books appointments, answers FAQs, and logs activity the recorded call and transcript in the CRM, and ensures no opportunity is missed, 24/7.
- Native desking with real-time payment penciling: Build and compare multiple deal scenarios instantly by adjusting price, term, APR, cash down, trade, rebates, and roll-ins. Supports both shop-by-vehicle and shop-by-payment workflows. Save, print, and push deals directly to your DMS.
- Supports over 80 integrations, including DMS providers, credit tools, website platforms, ad networks, and vehicle history services.
Selly Automotive
- Provides basic automation through follow-up sequences and task alerts based on lead activity.
- Uses AI to prioritize leads and suggest follow-up timing, but doesn’t include an AI assistant for active lead engagement.
- Integrates with select DMS platforms like Frazer, AutoManager, and Wayne Reaves.
Why Dealerships Choose AutoRaptor
- Built-in AI Sales Assistant = faster follow-ups without adding headcount
- Deeper mobile features = more sales closed on the lot
- Stronger integrations = fewer tools, more time saved
- Personal onboarding and training = easier switch, better adoption
What kind of automation tools do they offer?
Custom action plans to close each deal, automated communication and tasks, and retention workflows
Automated follow-up sequences and task alerts based on lead activity
Does the CRM use AI or smart features?
Yes, AI Sales Assistant within the CRM and any lead source; supports automated follow-up, lead re-engagement, appointment scheduling, and trade ins
Yes, AI-driven lead prioritization and intelligent follow-up sequences
How does AI help with follow-ups and lead engagement?
AI automatically responds to leads via website chat email, or text, qualifies them, and routes hot leads to your team, ensuring faster engagement without added workload.
AI is used primarily for lead scoring and basic follow-up recommendations.
Can AI help improve team performance?
Yes. AutoRaptor’s AI provides sales call transcription, keyword search, and sentiment analysis to help managers coach smarter.
No AI call coaching or conversation analysis tools available.
Does it have an AI Voice Agent?
Built-in AI Voice Agent: Automatically answers inbound calls and qualifies leads, books appointments, answers FAQs, and logs activity the recorded call and transcript in the CRM, and ensures no opportunity is missed, 24/7.
Not Available. No AI voice agent functionality.
What website tools or capabilities are included?
Offers a full, built-in website builder designed specifically for dealerships. Includes customizable templates, inventory listings, trade-in tools, customer forms, and real-time CRM integration. AutoRaptor handles domain, hosting, SEO, and ongoing updates all in one package
Does not offer a website builder or hosting. Provides an AI‑powered chat widget that can be embedded into your existing website to capture leads and schedule appointments.
How does each CRM handle lead management?
Streamlined lead tracking with smart filters, task automation, and pipeline views
Centralized CRM with lead capture, basic scoring, and automated follow-ups
How can my team communicate with leads?
AI SMS/MMS texting, one-click calling, recording/transcription, and email campaigns with templates and analytics
Text and email automation, integrated calling, voicemail drops, and texting from the app
Is there a mobile app and what can it do?
Yes, full-featured iOS/Android app with VIN/license scanning, Up Sheets, and texting
Yes, mobile-first CRM with messaging, lead info, and follow-up tracking
Can it help me structure deals and quotes (desking)?
Native desking with real-time payment penciling: Build and compare multiple deal scenarios instantly by adjusting price, term, APR, cash down, trade, rebates, and roll-ins. Supports both shop-by-vehicle and shop-by-payment workflows. Save, print, and push deals directly to your DMS.
Not Available. No native desking or payment penciling tools.
Does the CRM include credit pulls and compliance tools?
Deep integration with 700Credit
No credit pull or formal compliance features mentioned
How is inventory managed and displayed?
Managed in app and syncs with inventory tools and websites via integrations
Basic inventory tracking, usually through connected DMS partners
What kind of reports or dashboards are available?
Sales dashboards with lead source reporting, team performance, and reminders
Real-time performance dashboards, call tracking, and activity reporting
What integrations are supported?
80+ integrations (DMS, credit tools, websites, vehicle history, ad platforms)
Integrates with DMS platforms like Frazer, AutoManager, Wayne Reaves
What does it cost?
Custom pricing for any dealership
Custom pricing; typically lower cost, designed for smaller dealerships
Is there a free trial?
No, but live demo is available
No public mention of a free trial, demos available
Which type of dealership is it best suited for?
Small to large independent dealerships looking for CRM efficiency and automation
Independent and BHPH dealerships needing fast, affordable lead management and communication
Key Questions
How easy is AutoRaptor to use?
AutoRaptor was built for fast-moving sales teams. Salespeople adopt it in under a week with AutoRaptor’s dedicated customer success team that offers unlimited training sessions.
What does AutoRaptor’s mobile app do?
AutoRaptor’s mobile app allows you to take AutoRaptor CRM on the road with the exact features available in the CRM plus license & VIN scanning, instant texting, and lead capture on the lot.
How does AutoRaptor handle follow-ups and communication?
AutoRaptor automates follow-ups with action plans, reminders, and templates across SMS, MMS, and email.
Does AutoRaptor include AI?
AutoRaptor includes an AI Sales Assistant that instantly responds to new leads, qualifies them, and books appointments.
What integrations does AutoRaptor support?
AutoRaptor supports over 80 integrations including DMS, credit, inventory, and digital retail tools.
Thinking of switching or upgrading your CRM?
Join a live demo to explore AutoRaptor’s features and how it stacks up against Selly.