AutoRaptor Blog
Aug 31, 2016
Adverse action notices can throw a wrench in the car-buying process, but if dealt with carefully, they’ll just be a minor speed bump. After spending a couple of hours with a prospective car buyer, it’s finally time — he or she is ready to purchase a vehicle. You’re thrilled because you’ve put a lot of […]
Read postAug 29, 2016
Compliance is crucial in the auto industry, and it starts with educating your employees about the Fair Credit Reporting Act You’ve worked in the auto industry for quite a while now, and after all these years, you probably feel like you have a good handle on all the different rules, acts, and laws that your […]
Read postAug 24, 2016
Are you disclosing all auto loan terms to potential borrowers? Read this Regulation Z summary to make sure you’re in compliance. You’ve put a ton of work into your auto dealer advertising, and you’re proud of your well-rounded marketing campaigns. You’re utilizing both online and offline platforms, optimizing your website, hosting community events, and testing […]
Read postAug 22, 2016
When you’re an auto dealer, advertising ideas that drive sales are essential — you just need to deliver ads the way customers want to consume them.
Read postAug 17, 2016
Do you have a Buyers Guide displayed in the window of each used vehicle on your dealership lot? If you don’t, you could be breaking the FTC Used Car Rule. Do you sell more than five used vehicles in a 12-month period? If so, there’s an important compliance rule you’ve hopefully been following — if […]
Read postAug 15, 2016
In your auto dealership, hiring the right people should always be a top priority You’ve spent a ton of money on advertising, getting the best inventory, and upgrading your dealership’s interior design. These are all things you thought would bring your business to the next level — so why does it feel like you’re just […]
Read postAug 10, 2016
You need to know your obligations to the consumer and when you must honor their warranty in your auto dealership. Working in an auto dealership, you’ve hopefully already done your homework when it comes to the Magnuson Moss Act — informally known as the Federal Lemon Law. The purpose of the Act is to ensure […]
Read postAug 8, 2016
Is your auto dealer website design stuck in the 90s? Even some small design tweaks can bring major positive changes to your bottom line 10 years ago, buyers visited an average of five dealerships while car shopping. Now, they only drop in at 1.6 auto dealerships because they do most of their research and shopping […]
Read postJul 27, 2016
Sales motivational videos can help put that spark back in your salespeople when it seems like nothing else will work. Maintaining motivation in the workplace is a challenge, regardless of your industry or position. But when your sales team loses motivation — and can’t seem to find it, no matter what you do — everyone […]
Read postJul 25, 2016
This FACTA summary of the Disposal Rule will ensure your dealership is compliant and your customers’ identities are protected. After spending a great deal of time with a prospect, it’s finally time: she’s decided she wants to buy the Jeep Liberty on your lot — and you’re the salesperson who is going to make it […]
Read postJul 20, 2016
Only dealership customers with warranties are protected under the Federal Lemon Law. You undoubtedly take a lot of pride in your dealership and the inventory you offer. However, whenever you are selling cars — especially used cars — no matter how careful you are about choosing them, there’s a chance they could be destined for […]
Read postJul 18, 2016
In an auto showroom, design is a key factor that can make or break your entire sales process. You’ve spent a lot of time and money building a formidable sales team at your auto dealership — after all, these are the people who are making you money. If salespeople have been your primary and constant […]
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