AutoRaptor Blog
Oct 19, 2016
If negative online reviews are plaguing you, dealership customer service issues could be to blame. Your best salesperson is wrapping things up with a satisfied buyer, and you can’t help but overhear their conversation. “Thank you so much! I’m really happy with your dealership customer service. I’m glad I didn’t pay attention to the negative […]
Read postOct 17, 2016
Put real time and effort into your Buy Here Pay Here training program and you’ll invest wisely in your dealership’s success Whether or not you’ve worked at both Buy Here Pay Here (BHPH) and traditional auto dealerships, you know they’re different. In general, BHPH dealerships cater to lower income individuals with less-than-ideal credit who are […]
Read postOct 12, 2016
If you’re going to invest in dealership commercials, ensure they help your business rather than hurt it. They say there’s no such thing as bad publicity, but when you see a cheesy car advertisement, you know that’s not true. Every year, car dealers spend thousands of dollars on dealership commercials that do little if anything […]
Read postOct 10, 2016
With millions of off-lease vehicles returning to the market this year, CPO leasing may keep your inventory moving If a customer walked into your dealership tomorrow to buy a used car, you’d be able to help him out immediately. Likewise, if another individual were hoping to lease a new vehicle, that would naturally be something right […]
Read postOct 3, 2016
You may be quick to point out every faux pas a customer makes during a test drive but how is your test drive etiquette? “Guy pulls out of the lot, crosses four lanes, smacks the curb on the opposite side of the highway. Bends the left front tire under the car — it’s like dragging […]
Read postSep 28, 2016
Add these fun Honda facts to your sales process to showcase your brand knowledge In 1922 at the age of 15, Soichiro Honda left school and began working as a mechanic for Tokyo Art Shokai, an automobile servicing company. Six years later, he returned to his hometown, Tenyru, and opened his auto repair business. In […]
Read postSep 26, 2016
Automotive recruiters can proactively seek top talent while you concentrate on running a successful dealership Running a dealership is a lot of hard work, but you’ve always loved it because no two days are ever the same. You’re always multitasking, bouncing between sales, financing, and service, and trying to make sure you’re involved in every […]
Read postSep 21, 2016
Forget keyword stuffing and “writing for Google” — solid automotive SEO is all about crafting content for your customers BMW. SUV. GMC. These are three-letter initialisms you live and breathe as an auto dealer. Automotive SEO, though? Well, that’s another story. SEO, which stands for Search Engine Optimization, is that complicated and confusing term every […]
Read postSep 19, 2016
When you’re a new car salesman, training tips that promote honesty, trust, and integrity will help you rise to the top quickly. Beginning a new job in auto sales is exciting — your entire career is in front of you, and there’s so much opportunity to succeed and learn. You have books full of car […]
Read postSep 12, 2016
Worried about employee theft? Prevention techniques can be easy to employ and save you thousands — possibly millions — of dollars. Just this year, a dealership employee in Alabama was charged with first-degree employee theft after investigators discovered she had stolen more than $30,000 over a nine-month period by making several unauthorized charges. In South […]
Read postSep 9, 2016
New proposed payday regulations could affect how you manage your in-house auto financing The average American family isn’t financially prepared for a large, unexpected expense. The Federal Reserve Board found that 46 percent of individuals believe that they would struggle to pay for emergency expenses of $400. If you own or work for a Buy […]
Read postSep 7, 2016
Motivated BHPH dealers can increase and improve their used inventory by putting these essential auto auction tips into action As a Buy Here, Pay Here (BHPH) auto dealer, you fill an important void in the industry. For individuals who can’t just walk into a dealership and get a new car — or even a used […]
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