AutoRaptor Blog
Aug 14, 2017
Your competitors still haven’t caught on—incorporate the automatic text message into your dealership’s sales department and reap the benefits The life of an auto salesperson is fun, but let’s be honest—it can be pretty hectic, too. Sure, there are times when the dealership is slow and you have to push your sales team to send […]
Read postAug 7, 2017
In car sales, motivational videos can be just what your team needs to start out-selling the competition Remember the last time you tried to get your dealership sales team revved up with an inspiring, motivational speech? After taking a look at the month’s disappointing sales numbers, you knew you needed to try and light a […]
Read postJul 26, 2017
Want to bid on cars and make a consistent profit? Follow these car auction tips and win deals like an old pro. Knowing the ins-and-outs of working a car auction is vital for new dealers. If you’re not sure how to savvy your way into a profit, these auctions will chew you up and spit […]
Read postJul 19, 2017
If you want to know how to be the best car salesman, you have to start with a goal and a plan to get there. Before we begin, let’s call to attention that you’re already making your way to car sales success. Why else would you be reading this post? The fact that you’re interested […]
Read postJul 17, 2017
Fresh car dealership advertising ideas to bring summer fun to your lot When you think about summertime, what comes to mind? Barbecues, outdoor sports, vacation, beach days—people generally on the move, looking for adventure and fun. When you market yourself as a pre-owned car dealer, it’s your job to answer one question for potential customers: […]
Read postJul 12, 2017
Create rapport with customers and watch them come back to you time and time again You probably don’t purposely set out to create rapport with individuals in your personal life; it just kind of happens. It’s when you “click” with someone—whether right away, or over time—and form a bond based on trust, shared values, and […]
Read postJul 5, 2017
Instagram holds a ton of possibility for your used car dealer marketing—learn how to leverage this popular social platform Still clinging to the idea that Facebook is the only used car dealer marketing strategy you need to establish a solid social media presence? If so, it’s time to get outside your digital comfort zone. The […]
Read postJul 3, 2017
For auto dealerships, customer relationship management (CRM) can be the difference between success and failure. The cultivation of relationships with both prospective and current customers is an importantaspect of sustainable business…
Read postJun 28, 2017
In car sales, phone training can mean the difference between making money and waving goodbye to potential customers It’s time for a reality check: If you think your dealership is converting the majority of its calls into cash, there’s a good chance that you’re wrong. According to an IHS Automotive analysis, 84% of a dealership’s […]
Read postJun 26, 2017
Stop stressing over brainstorming blog post ideas—here are plenty of topics to get your creative juices flowing. As a tech-savvy auto dealership, you’ve done your homework when it comes to Internet marketing strategies. You love doing A/B testing with your email subject lines, you know the power of high-quality photos on your website, and you understand […]
Read postJun 19, 2017
Before you pick up the phone to make that next sales call, double check your dealership’s rules for telemarketing compliance. Just off the top of your head, what is your perception of the average telemarketer? Do you picture a sprawling call center filled with hundreds of agents chatting away on headsets? Are they robotically reading […]
Read postJun 7, 2017
When you’re selling a classic brand like Buick, facts about the company’s history, products, and awards can help pique customer interest If you’re in the business of selling Buicks, you’re not blind to the public’s perception that the brand is a bunch of giant, boat-like, “grandpa” cars. You know the truth, though; you’re just trying […]
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