AutoRaptor Blog

Dealership CRM insights and sales growth ideas

Apr 3, 2017

5 Unexpected Car Dealership Branding Ideas for 2017

When you own a car dealership, branding should always be a top priority. It’s a typical day at the dealership, and you’re running around trying to get a million things done. Out of nowhere, a random customer walks up to you and says, “What’s your brand?” What would your answer be? “Our brand? Well, we […]

Read post

Mar 29, 2017

Auto Marketing: 17 Hyundai Facts for Car Sales

A little homework never hurt anyone! Brush up on your Hyundai facts to impress customers and boost commissions. You may be a natural salesperson—friendly, charismatic, a total people person—but even when you’re born with that “it” factor, you still need to put the work in to reach your full potential. There are plenty of different […]

Read post

Mar 27, 2017

Automotive Customer Retention Strategies Help You Identify Your Best Customers

Stop sending boring email blasts to your entire database—effective automotive customer retention strategies create a more personal experience You’re pretty proud of your dealership’s marketing and advertising efforts. You’ve got that clever commercial running right now, targeted Facebook ads, a responsive design website, and you have a big holiday sale coming up soon. As far […]

Read post

Mar 22, 2017

This Auto Dealership Accounting Mistake Could be Costing You a Ton of Money

Auto dealership accounting isn’t just about the bills you have to pay—it’s the money you’ve earned as well Don’t you love the incentives offered by auto manufacturers? These spiffs help your direct marketing efforts, light a fire under your salespeople, and pull in some sizable amounts of cash in the process. If you’re like most dealerships, […]

Read post

Mar 20, 2017

5 Car Sales Team Building Activities That Increase Productivity

Implement some of these fun sales team building activities and you can skip the cheesy “getting to know you” games from the past As proud as you are of your dealership, you have to admit that sometimes, the attitude in the sales department can be “every man for himself.” It’s not necessarily because your salespeople […]

Read post

Mar 15, 2017

Auto Marketing: 19 Dodge Facts for Car Sales

Commit these Dodge facts to memory and impress your customers Dodge is known as a great American automobile brand and hailed for their workhorse trucks and cool sports cars. If you currently sell Dodge vehicles, you already know you need to study up on all the specs because most customers looking for a Dodge don’t […]

Read post

Mar 13, 2017

Adverse Action Notice Compliance: Why Customers Get Denied

There are three primary scenarios in which you should always send an adverse action notice Use the term “adverse action notice” around a new salesperson at your dealership, and watch their eyes widen and eyebrows raise. For auto industry newbies, the term just sounds negative—regardless of the fact that they have no clue what it […]

Read post

Mar 6, 2017

8 Millennial Car Buying Habits Your Dealership Needs to Know

America’s largest generation is finally buying cars, and now it’s time to fully understand Millennial car buying habits so you can get a piece of the pie. Were you working in an auto dealership around 2009? If so, you probably remember the underlying fear that the industry was never going to bounce back after the […]

Read post

Mar 1, 2017

Auto Marketing: 16 Volvo Facts for Car Sales

Impress your customers with these lesser known Volvo facts and stories If you sell Volvos, you already know the obvious: they’re not the flashiest, sexiest vehicles out there. You’re not going to sell a Volvo to a bachelor with his eyes on a great looking sports car. But you also know some other major Volvo […]

Read post

Feb 27, 2017

6 Marketing & Automotive Compliance Strategies for Your Dealership

Total automotive compliance = #dealershipgoals Back in the day, auto salespeople had it pretty easy. Sure, there was still pressure to sell and please customers, but they weren’t bogged down by compliance laws. Today, and especially over the last 25 years, automotive compliance has become paramount in the industry. Keeping track of all the legislation […]

Read post

Feb 20, 2017

Auto Marketing: 14 Volkswagen Facts for Car Sales

Brush up on these Volkswagen facts before your next shift and gain an advantage over your competitors You’re the type of Volkswagen salesperson who strives to get better every single day. You’ve taken classes, tried innovative marketing tactics, and do your best to provide exceptional customer service. There’s one strategy, though, that can help your […]

Read post