AutoRaptor Blog
Jun 5, 2017
Use Instagram to your dealership’s advantage with these car dealership marketing ideas You revamped your dealership website, invested in a high-quality automotive CRM, and are finally sending out regular email newsletters to your customers. You’re proud of how you’ve brought the company into the digital age and brainstormed innovative car dealership marketing ideas—and you should […]
Read postMay 31, 2017
Utilize these techniques for building rapport over the phone to gain trust with your prospects and get them into the dealership Salespeople in the auto industry today have to be more multi-faceted than ever before. The sales cycle begins online and …
Read postMay 22, 2017
Supercharge your monthly car sales meeting topics with team brainstorming and open forum communication Do you ever get the feeling that your monthly sales meetings are going nowhere? Everyone piles into the conference room five minut…
Read postMay 17, 2017
The importance of car dealership branding continues to grow with digital marketing and technology-driven audiences
Read postMay 10, 2017
Commit these Chrysler facts to memory and transform from an ordinary salesperson into a brand ambassador As one of the “Big Three” American automobile manufacturers, Chrysler has been a force in the auto industry since the 1920s. It sells vehicles not just under the Chrysler brand, but Dodge, Jeep, and Ram Trucks as well. You […]
Read postMay 3, 2017
Taking a look at your auto dealership compliance checklist every quarter will help avoid any unfortunate surprises Compliance. Just hearing the word is enough to send shivers up the spine of any auto dealership owner, manager, or employee. It’s not that you don’t want to follow the rules—it’s just that there are so many of […]
Read postMay 1, 2017
Stay competitive in the warmer month by using some of these dynamite dealership marketing strategies Winter is notoriously challenging when it comes to auto dealership sales, with January typically being the slowest month of the year for U.S. auto sales. January 2017 was no different than past years, with the top three companies in U.S. […]
Read postApr 26, 2017
If a customer asked to learn all about the Kia brand, how many Kia facts would you be able to share? Kia is one of the fastest-growing automotive brands in the U.S.; drivers are fans of the company’s reliable vehicles and affordable price points. Not all of your customers may know much about the Kia […]
Read postApr 24, 2017
Saving money on costly auto dealer insurance is all about attention to detail Running an auto dealership is fun and exciting, but you know the truth, too: being in business is expensive. Among your many business expenses —from advertising to personnel, to keeping a roof over your head—one of the most important is auto dealer insurance. […]
Read postApr 19, 2017
You follow dealer franchise laws because you have to, but why do they exist in the first place? Do a Google search for “dealer franchise laws” and the top results certainly tell a story of confusion, pessimism, and discussion about whether or not the traditional automobile franchise system has run out of gas. As someone […]
Read postApr 17, 2017
In your dealership, performance can be measured in many different ways—and you have the ability to make small, important changes today. You may think your dealership is doing pretty great. Your staff is putting up some impressive numbers, your customers seem happy, and your marketing tactics are bringing people in. You’ve worked hard to get to […]
Read postApr 12, 2017
Slip these Mazda facts into your sales arsenal to improve numbers and impress customers You sell Mazda vehicles, but how much do you really know about the brand? Sure, you can spout out details about the newest makes and models on the market, but if someone were to ask you for some lesser-known, interesting Mazda […]
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