AutoRaptor Blog
Feb 15, 2017
Would you be able to share interesting Subaru facts with customers if they asked you to? Memorize this list and increase your selling power. Ask anyone to name some of the top auto brands in the U.S., and you’ll likely hear the usual suspects: Ford, Toyota, Audi, and Honda. That sneaky favorite brand, though, that’s […]
Read postFeb 13, 2017
Automobile manufacturers keep investing big money in television car ads—but do they work? Matthew McConaughey drives through a nondescript city at night, looking ahead pensively. The camera cuts between dazzling shots of the Lincoln MKC as it travels down the highway, and McConaughey, who’s delivering a thoughtful monologue that may or may not have anything […]
Read postFeb 8, 2017
There’s an exciting world of selling cars online when you’re willing to get creative and look beyond Craigslist ads When it became apparent that a website for your dealership was no longer a nice option, but a critical “must have,” you surrendered to the future of selling cars online and invested in a top-of-the-line website. […]
Read postFeb 6, 2017
A GA dashboard can help your dealership measure digital marketing efforts. You know dashboards. They’re the first thing you see when you drive, and they’re the first priority for wiping down, so that they stay gleaming during test drives. But the GA dashboard we’re talking about today isn’t on four wheels, it’s online in Google Analytics. If you’ve spent […]
Read postFeb 1, 2017
Love selling Nissans and want your customers to feel the same enthusiasm? Memorize and share these fascinating Nissan facts with them. Japan has a reputation as home to some of the top automakers in the world, and as a car salesperson, you’ve undoubtedly worked with customers who prefer Japanese-made cars. Many people, though, tend to […]
Read postJan 30, 2017
Those hard-to-sell vehicles in your used car inventory aren’t just taking up space—they’re cutting into your profits It’s a beautiful morning as you open your auto dealership for the day. You look across the lot, and the sun is shining down on your immaculate used car inventory. You love each and every vehicle, but don’t […]
Read postJan 25, 2017
Negotiating car price doesn’t have to be the hardest part of your job if you keep these easy rules in mind Does it sometimes feel like selling a car is like competing on the TV show “American Ninja Warrior?” It can be thrilling and challenging as you conquer each obstacle. And finally, in the end, […]
Read postJan 23, 2017
Itching to make your dealership more profitable, but not quite sure how to improve sales? Take a look at how you’re catering to more than half of your customers. In your auto sales career, how many times have you: Assumed that a woman who walked into the dealership alone was “just browsing” before coming back […]
Read postJan 18, 2017
2017 is upon us! Here are some New Year’s resolutions for auto dealers that are sure to make this next year a great one. The turn of the new year is a time when people like to reinvent themselves. They make promises to exercise, eat healthier, achieve work goals, and forge relationships, among other things. […]
Read postJan 16, 2017
You may be a big fan of spot delivery in your dealership, but if you’re not doing it right, you may be hearing from the FTC. Ask any dealership employee what their busiest times are, and you’ll likely always get the same answer: nights and weekends. This is when the average buyer is home from […]
Read postJan 11, 2017
Why implement an auto repair financing program? Bigger close rates, more revenue, and better customer service. A customer walks into your shop with a problem: his brakes make a loud, grinding sound when coming to a stop. Your service team takes a look, and the problem keeps getting bigger: rusted calipers, old brake pads, and […]
Read postJan 9, 2017
“How can I earn your business today?” and other clichéd car sales terminology. If you haven’t said them in real life, you’ve heard them on TV. One of the most identifiable clichés is the car sales terminology used by so many auto sales reps over the years. And the worst part is, at some point in time, […]
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