Right Way Auto Group

Linnehan’s Right Way Auto Group laid roots in Ellsworth, Maine some ten years ago when owner and operator, Chadd Linnehan, a fourth-generation auto dealer, took what he’d learned under the mentorship of his father and grandfather and started his pre-owned dealership.

At a time when many auto dealers were struggling with the impact of COVID-19, Linnehan’s Right Way Auto Group continued to use available technology and resources—namely, an auto dealer CRM—to respond to and minimize the impact.

“We started using AutoRaptor from day one,” says Chadd. He explains that the decision to use AutoRaptor right away came from his experience in prior dealerships.

“When I first started working for my father, there really were no automotive CRM systems. It was pen and paper, legal pad, maybe some sort of a handwritten desk log.”

“With AutoRaptor, I felt you got the most bang for your buck,” he says. While other auto dealer CRM offerings cost more, he felt that they didn’t offer much more in the way of features.

Chadd also tips his hat to the simple, clean layout of AutoRaptor. As far as Chadd is concerned, AutoRaptor manages to address both features and user experience.

With AutoRaptor as their automotive CRM, Chadd says they’ve been able to automate some processes, such as scheduling tasks for new leads and follow-ups on sales, which has helped improve employee productivity.

“I think the AutoRaptor system, even on a slow traffic day, they almost always have something on their schedule or planner. A phone call they can make, an email, even a postcard or letter. I think it makes the team more productive.”

Other AutoRaptor highlights from Chadd include improved communications, especially since he’s working with two locations, and the reports he can run to track metrics around his advertising budget.

“What has become one of our favorite features is the texting capability. That’s been a huge component for us, even before COVID-19, because people really are not answering their phones anymore.”

More than anything, Chadd appreciates that AutoRaptor helps him keep his business family-oriented and customer-focused.

“We operate this way because it’s the right thing to do,” he says. “We’re looking for that organic, long-term growth.”