CRM-connected from day one
Every lead form, chat conversation, and buyer interaction on your website flows directly into AutoRaptor — automatically logged, attributed, and ready for your team to work.
Dealership Websites & Digital Retail
Your Website Is the Start of the Sale
AutoRaptor’s Website and Digital Retail products give your dealership a professional, CRM-connected online presence — and the tools to let buyers browse inventory, build a payment, get pre-qualified, and value their trade-in before they ever set foot on your lot.
See if AutoRaptor fits your dealership in 10 minutes.
One partner. Your website and your sales process.
Most Dealership Websites Are Disconnected From the Sales Process
When a buyer fills out a form on most dealership websites, that lead goes into an email inbox and gets lost. When a buyer fills out a form on an AutoRaptor website, it creates an Up Sheet in your CRM instantly — with the vehicle they were viewing, the deal they configured, and their full activity timeline already attached. Your website isn’t a separate tool. It’s the front end of your sales process.
Buyers arrive further along
Buyers who browse inventory, configure a payment, and submit a soft pull online tend to be more qualified and faster to close than cold walk-ins. Your website does the qualifying work before they visit.
One platform, one bill
Your website, CRM, inventory, digital retail tools, and analytics — all inside AutoRaptor. One login, one support team, one monthly bill instead of three or four.
Two products. One connected digital experience.
Choose the Right Product for Your Dealership
AutoRaptor’s Website & Digital Retail suite consists of two products: start with a professional CRM-connected website, then add the full digital retail experience when you’re ready to go further.
Dealership Website
Your professional digital storefront, connected to your CRM
A modern, mobile-responsive dealership website with live inventory sync, lead capture forms connected directly to AutoRaptor, the AutoRaptor chatbot, Google Tag Manager, SSL, hosting, and easy CMS editing — no developer needed.
- Live inventory always in sync with AutoRaptor
- Every lead form creates an Up Sheet automatically
- AutoRaptor chatbot toggle built in
- SSL, hosting, and domain management included
- Easy content editing — no developer required
- Assisted migration from your current website provider
Digital Retail
Let buyers build their deal online before they visit
Shop by payment, soft credit pre-qualification, trade-in valuation, an authenticated customer portal, and full buyer activity intelligence — all connected to AutoRaptor CRM, so your team knows exactly how engaged every buyer is before making contact.
- Shop by payment — real-time deal configuration
- Soft credit pull and pre-qualification built in
- Trade-in valuation powered by KBB / Black Book
- Authenticated customer portal — buyers save deals and documents
- Full buyer activity timeline in AutoRaptor
How they work together
Start With a Website. Add Digital Retail When You’re Ready.
A professional website that feeds your CRM, not your spam folder
Every AutoRaptor dealership website is built around one principle: every visitor action should become an actionable lead in your CRM. Contact forms, Vehicle Detail Page inquiries, and chatbot conversations all create Up Sheets in AutoRaptor automatically — with the visitor’s contact details, the vehicle they were viewing, and the source attribution already attached. Your inventory syncs in real time. Your branding is applied consistently. SSL, hosting, and domain management are all handled by AutoRaptor. Your team manages content without a developer. And when someone submits a form on your site, they’re in your CRM pipeline within seconds — not lost in an email inbox.
See Dealership WebsiteBuyers who configure a deal online close faster in store
AutoRaptor’s Digital Retail tools turn your website into a buying experience, not just a browsing one. Shop by payment lets buyers configure their own deal in real time. A soft credit pre-qualification checks financing eligibility with no impact to their credit score. Trade-in valuation gives them an instant estimate powered by KBB or Black Book. Every interaction is tracked on the buyer’s activity timeline in AutoRaptor — VDP views, payment configurations, form starts, form submits, repeat visits. Your rep opens the Up Sheet and knows exactly how interested the buyer is and what they’re working with before the first call. Pre-qualified, payment-configured buyers tend to convert at higher rates — and close faster.
See Digital RetailGive buyers a reason to come back, and a place to pick up where they left off
The AutoRaptor customer portal gives buyers an authenticated, persistent space to save vehicles, review their deal, upload documents, and communicate with your team — from any device, any session. For your dealership, it’s a retention and re-engagement tool. You can see when a buyer logs back in, which vehicles they’ve saved, and when their equity position makes them a strong candidate to buy again. Every portal interaction is tracked in AutoRaptor, so your team knows the exact right moment to reach out — before the buyer starts shopping elsewhere.
See Digital RetailOne connected system vs. two disconnected vendors
Why AutoRaptor Over a Standalone Website Provider
Area
AutoRaptor
Standalone website provider
Lead routing
Every form creates an Up Sheet in AutoRaptor automatically
Leads sent to an email inbox, manually imported to CRM
Inventory sync
Real-time sync from AutoRaptor — always accurate
Manual upload or separate feed integration required
Digital retail
Shop by payment, soft pull, trade-in valuation built in
Separate tool or third-party widget required
Analytics
Full buyer activity timeline in AutoRaptor CRM
Website analytics only, no CRM connection
Support
One team for website and CRM
Separate support teams for each system
Bill
One AutoRaptor subscription
Separate website and CRM bills
Social proof
A Website That’s Actually Part of Your Sales Process
100%
Of website leads flow into AutoRaptor as Up Sheets; no manual transfer, no missed submissions
1 platform
Website, CRM, inventory, digital retail, and analytics, all connected inside AutoRaptor
5–7 days
Average time from setup to a live, fully branded, CRM-connected dealership website
FAQ
Questions About AutoRaptor Website & Digital Retail
What is digital retail for car dealerships?
Digital retail for car dealerships refers to tools that let buyers complete part of the vehicle purchase process online — browsing inventory, building a payment, getting pre-qualified for financing, and valuing a trade-in — before visiting the dealership. AutoRaptor’s Digital Retail product includes shop by payment, soft credit pre-qualification, trade-in valuation, and an authenticated customer portal, all connected directly to AutoRaptor CRM.
How is AutoRaptor’s dealership website different from other website providers?
AutoRaptor’s dealership website is connected directly to the CRM. Every lead form submission creates an Up Sheet in AutoRaptor automatically, with the vehicle the buyer was viewing and the source attribution already attached. Inventory syncs in real time. The AutoRaptor chatbot is built in. Analytics and consent management are included. Most standalone website providers send leads to an email inbox with no CRM connection — requiring manual import and creating gaps where leads get lost.
What is shop by payment on a dealership website?
Shop by payment is a digital retail feature that lets car buyers configure their own monthly payment on a Vehicle Detail Page — selecting term length, down payment, and financing type to see an estimated monthly payment in real time. AutoRaptor’s shop by payment tool works forward from a vehicle price or backward from a target monthly payment, and every configuration is logged to the buyer’s Up Sheet in AutoRaptor automatically.
Does the soft credit pull on AutoRaptor’s website affect a buyer’s credit score?
No. AutoRaptor’s soft credit pre-qualification uses a soft pull — there’s no hard inquiry and no impact to the buyer’s credit score. It gives your team a financing picture before the buyer visits and creates a pre-qualified lead in AutoRaptor with the result already attached to the Up Sheet.
Can AutoRaptor migrate my existing dealership website?
Yes. AutoRaptor’s onboarding team handles the full migration from your current website provider — content mapping, domain transfer, redirect setup, and go-live checklist — so there’s no downtime and no disruption to your existing traffic or SEO rankings.
Does the dealership website work on mobile?
Yes. Every AutoRaptor dealership website is fully mobile-responsive — it looks and performs correctly on phones, tablets, and desktops without any additional setup or a separate mobile version.
What is an authenticated customer portal for a car dealership?
An authenticated customer portal is a secure, personalized online space where a car buyer can log in, save vehicles they’re interested in, review their deal configuration, upload documents, and communicate with the dealership — across any device and any session. AutoRaptor’s customer portal tracks every buyer interaction and makes it visible in AutoRaptor CRM, so sales teams know exactly how engaged each buyer is and when to reach out.
What plan includes the dealership website and digital retail tools?
AutoRaptor’s Dealership Website is available as the Website Starter plan. Digital Retail tools — shop by payment, soft credit pull, trade-in valuation, and customer portal — are included in the Website Premium plan. Visit pricing or speak to your AutoRaptor account manager for full details.
Ready to turn your website into the start of the sale?
Ready to Turn Your Website Into the Start of the Sale?
Give your dealership a professional, CRM-connected website — and the digital retail tools to qualify buyers, build deals, and capture activity before they ever walk through your door.
CRM-connected from day one
Live in 5–7 days
Assisted migration included
One platform, one bill